How to soften wrinkles without losing your expression

Wrinkles aren’t always a sign that your losing face

In fact some of them can represent time spent laughing, smiling and generally just being joyful. That’s because many of our wrinkles are caused by repeated facial expressions. Our Script Tip is not to turn into an expressionless robot, but instead to keep the top layer of your skin pliable through regular use of moisturiser, and improve the health of the second layer, by keeping collagen and elastin springy and able to bounce back when folded.

Watch this video to learn how wrinkles form.


What can I do to prevent wrinkles?

Generally, you can’t prevent them totally as they are part of the natural ageing process, but you can lessen their severity. How?


  • sun
  • smoking
  • excess sugar

All of which not only accelerate wrinkles but cause them to be seen earlier in individuals who are exposed to them.


  • use sunscreen
  • wear sunglasses which will stop you squinting
  • throw yourself some shade by wearing a hat
  • use hydrators such as moisturiser or hyaluronic acid to keep your skin hydrated and supple

Wrinkles around the eyes being measured on the VISIA® Complexion Analysis System at the South Yarra Script Skincare store


You can help soften and reduce your wrinkles by targeting collagen with your skincare and treatment choices.

What are the best skincare ingredients to look for in order to reduce your wrinkles?




Coenzyme Q10

Hyaluronic Acid

Growth Factors


Stem Cells

Vitamin A (Retinol)



What are the best skin boosting treatments to reduce your wrinkles?

Anti-wrinkle & contour injections

Bibella  Treatment

Skin Needling Treatment (SkinPen)

Spectra XT Revital

Tribella Treatment 

Venus Viva Frac RF


About the author

Our founder, dermatologist Assoc Professor Greg Goodman is Chief of Surgery at the Skin and Cancer Foundation (now Skin Health Institute) and Adjunct Associate Professor with Monash University. He is a go-to dermatology industry-insider for Vogue, Elle and Cleo — amongst others, and consults on pores, skin pigmentation, ageing and acne. Greg has over 30 years of experience both academically and professionally. He harnessed this knowledge and experience to create Script and take the confusion out of choosing skincare products. To learn more about Greg click here.

Which products suit your skin?

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